AccorHotels goes OTT with their Mardi Gras partnership announcement…and we LOVE!

AccorHotels has finally come out…as the Official Accommodation Partner of the 2019 Sydney Gay and Lesbian Mardi Gras Festival, celebrating the announcement by painting rainbow crossings across some of Sydney’s most renowned LGBTI+ friendly hotels. AccorHotels, the hotel giant behind global hotel brands such as Pullman, Novotel, Sofitel, Swissotel and many more, enlisted the help of ‘Shebeast’, the apt drag name of Gavin Loveday, Pullman Sydney Hyde Park’s Associate Director of Sales, to paint the rainbow crossings across the CBD.

A 3 metre rainbow crossing was painted across the driveway of Pullman Sydney Hyde Park, the starting point of the Mardi Gras parade, happening this year on the evening of March 2nd. Pullman Sydney Hyde Park has deep roots within the LGBTI+ community, renowned for hosting their annual ‘Rainbow Lounge’ Mardi Gras party.

Pullman Sydney Hyde Park

Celebrated for their active ‘yes’ stance during the 2017 Same Sex Marriage Vote by transforming their 10 metre roof-top ‘Novotel’ sign to read YES-Vote-l, Novotel Sydney Darling Harbour also made a splash with a rainbow crossing painted across their driveway in celebration of partnership.

In addition to the colourful painted crossings, AccorHotels is set to host an array of Mardi Gras Festival talent across the festival period and encouraged all of their Sydney CBD hotels to animate their lobbies with activations and external signage displays throughout the festival.

Simon McGrath, Chief Operating Officer AccorHotels Pacific said the announcement was a momentous occasion for the group’s commitment toward embracing diversity and inclusion.

“We are incredibly proud to once again partner with the Sydney Gay and Lesbian Mardi Gras Festival. After seeing how much pride and joy our partnership last year brought to both our team members and guests, it was without doubt that we would show our support as Official Accommodation partner in 2019.

“As Australia’s largest hotel group, we are proud to take a leadership role in championing diversity and inclusivity. For us, accepting diversity is not enough. Instead, we celebrate and encourage the diversity of our people and guests each day. Embracing diversity and equal opportunities, leads to a positive and productive workforce which ultimately results in career development, greater debate, decision-making and outcomes for our business, Australia’s hospitality industry and boarder society.”

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