Certified LGBTIQ+ Inclusive Business Initiative


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THE
WHO

We’re Australia’s largest circulating LGBTIQ+ print magazine and an internationally read online queer news and events hub.

We’re the team behind some of Australia’s most loved queer events and key supporters behind a number of Australia’s largest LGBTIQ+ charitable organisations.

We’re the proven authority on all things queer culture and LGBTIQ+ inclusivity across Australia.

We are A Modern Gay’s Guide.

THE
WHAT

A Modern Gay’s Guide’s ‘Certified LGBTIQ+ Inclusive Business’ initiative, is a nation-wide program that works to recognise LGBTIQ+ inclusive businesses within Australia.

The program offers inclusive businesses a way to proudly showcase their LGBTIQ+ inclusive stance, whilst also providing tangible benefit to both the LGBTIQ+ community and the inclusive business itself.

In addition, the program keeps certified businesses accountable and provides clarity to the LGBTIQ+ community on safe spaces, environments, brands and businesses – ultimately helping the queer community to establish where to stay and where to stray.

This initiative is open to all registered Australian businesses, small and large.

THE
BENEFITS

Becoming a certified LGBTIQ+ inclusive business comes with an array of tangible benefits, including:

DOCUMENTED CORPORATE INCLUSION & BRAND PROTECTION

In becoming certified, your organisation is publicly recognised as an LGBTIQ+ inclusive business. Your business’ certification fee is then also directly used to support the LGBTIQ+ community, ensuring that your business is undeniably a corporate ally and recognised as such.

BRAND EXPOSURE

-All certified LGBTIQ+ inclusive businesses are added to our online ‘Australian Inclusive Businesses’ database, for current & potential customers and/or key stakeholders to discover and note.

Certified businesses will also have their logo added to a ‘Modern Gay’s Guide Supporters’ page both online and in the print magazine each month.

DIGITAL ASSETS

Once certified, your business will be given an ‘LGBTIQ+ Inclusive Business’ digital asset pack, inclusive of logos, social media tiles, title rights, copy suggestions and an (optional) one-to-one with the Modern Gay’s Guide team to discuss how best to leverage and communicate your certification within your business.

CORPORATE COMMS OPPORTUNITIES

Certifying your organisation is a strong external communications hook, with a multitude of consumer messaging opportunities across social, eDM,  web, point of sale and more.

POSITIVE BRAND SENTIMENT

With recent research indicating that upwards of 90% of the LGBTIQ+ community and their allies actively work to support businesses that visibly support the LGBTIQ+ community, whilst simultaneously avoiding businesses that they believe to be ‘anti-gay’*, certifying your business as LGBTIQ+ inclusive instils consumer confidence in your organisation.

STAFF ENGAGEMENT

Becoming a certified LGBTIQ+ business is something that your LGBTIQ+ invested team members are going to care about, not to mention, be a key consideration for potential top-tier LGBTIQ+ employee talent.

ESG/CSR & DIVERSITY REPORTING

In certifying your business as LGBTIQ+ inclusive, you’re able to attribute your certification fee directly toward your ESG/CSR and diversity reporting.

THE
CERTIFICATION FEE

Certification fees cover our administration and running costs, as well as help to support us in our LGBTIQ+ charity efforts (alike supporting Australia’s largest youth charity, ‘Wear It Purple’) and help us to give a media voice to Australia’s queer community.

THE
HOW

Becoming a certified ‘LGBTIQ+ Inclusive Business’ is quick and easy:

1.Download the ‘Certified LGBTIQ+ Inclusive Business Declaration’ form from the Modern Gay’s Guide website, here.

2.Make payment via the online portal, here:

    LOCAL BUSINESS    |     SMALL/MEDIUM ENTERPRISE     |    LARGE ENTERPRISE

3.Return your completed ‘Certified LGBTIQ+ Inclusive Business Declaration’ form to hello@amoderngaysguide.com

4.Within 3 business days the Modern Gay’s Guide team will process your application, uploading your business to our ‘National LGBTIQ+ Inclusive Business Directory’,adding your logo to the ‘Modern Gay’s Guide’ supporter page and sending you your digital asset and communications pack.

The program is open to all registered Australian businesses, of all sizes.