This June, Australian-owned and operated activewear brand LSKD (Loose Kid) have partnered with our friends and LGBTIQ+ charity ‘Wear It Purple’ with their all new #REPWITHPRIDE collection!
Leaning into their core values of enjoying the journey, embracing diversity, and creating a community, the 18 piece #REPWITHPRIDE collection has been designed by their in-house team who are a part of the LGBTQIQ+ community, including some of the brands favourite fits re-imagined with the official ‘Progress Pride Flag’ colours.
What makes it even better is that LSKD have committed to donating 5% of the sales to Wear It Purple. The donation, they say, is to help fund services that raise awareness about sexuality, sex and gender identity and challenge harmful social cultures for young LGBTIQ+ people across Australia.
LSKD Head of Customer Support Jade Cameron says that this campaign is so much more than a collection of clothes and a one-off donation.
“Some of the favourites from last year’s collection were actually so popular that we decided to keep them online after June to continue to support the LGBTQIQ+ community with an always-on approach,” Cameron says. “We raised $5000 throughout pride month, with a total of $16,000 throughout the year”.
In addition to the new clothing line to celebrate Pride month, LSKD have also wrapped their headquarters logo in Loganholme, Queensland in Pride colours, and re-created the artwork from their collection as a 6 x 8.5 metre mural on their headquarters rooftop, which was included in their campaign shoot.
Shop the LSKD #REPWITHPRIDE collection here.
Oh, and make sure to get yourself one of their Pride jumpers – it is SO incredibly warm and fluffy.